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Jacob Zupancic

University of Michigan- Sport Management


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I graduated from the University of Michigan with a degree in Sport Management. After working with numerous sports organizations such as the Detroit Tigers (grounds crew), FOX Sports Detroit (social media team), and Detroit City FC (operations), I decided to look into the sporting world through AV technology. I have had the opportunity to explore the sporting industry through a different lens, assisting sport retailers such as Nike and Under Armour with their retail branding, while also getting involved with the AV portions of major stadium projects such as Fusion Arena and Talking Stick Resort Arena. I have also successfully navigated the Esports space helping architects plan out spaces for schools and businesses, while also assisting in the early planning and development stages of multi-million dollar Esports arenas being built such as the ones in South Bend and Philadelphia. I am currently working at PTG as an account manager, helping retail locations and restaurants produce a consistent branded experience in their locations, while also trying to expand PTG's digital footprint into the sporting world. My main goal is to use my passion and knowledge of the AV industry to help assist businesses in growing their brand and ultimately becoming successful.

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Special Projects

Project 1

Detroit City FC Informative Report

​This sample is an informative report written about a fourth tier soccer team located in downtown Detroit. This piece focuses on the founding of the team, where they are today, and their plans for the future. It highlights the grassroots effort of the team and how they were able to become the team they are tody.

Project 2

Michigan Basketball News Release

This sample is a news release written about the 2016-2017 season opener for the Michigan basketball team. This piece highlights key information from the game along with what the Wolverines are looking for if they hope to be successful in the future.

Project 3

Moving the Pistons Downtown

This writing sample is regarding the opening of Little Caesars Arena. The goal of this paper was to propose a move that would send the Pistons downtown with the Red Wings and why we think it'd be a good idea.

Project 4

Proposal to Bring MLS to Detroit

This piece of writing explores the idea of bringing an MLS team to the city of Detroit. This in depth analysis dives deep into the current market of Detroit and a marketing strategy attempting to integrate an MLS team into the Motor City. This proposal includes details of a marketing budget and how we plan to spend our money to maximize our reach in the city of Detroit.

Project 5

Partnership for the Detroit Tigers

This paper takes an in depth analysis of a potential partnership between the Detroit Tigers and Dairy Queen. Statistical data was taken to find a proper fit between the two organizations, and we put together a marketing plan that would be beneficial to both parties involved. Through our analysis we came up with a plan of action to maximize benefits of  the Tigers and Dairy Queen.

Contact Information







2749 Pendleton Drive, Bloomfield Hills, MI, 48304


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