Jacob Zupancic
University of Michigan- Sport Management
Special Projects
Detroit City FC Informative Report
​This sample is an informative report written about a fourth tier soccer team located in downtown Detroit. This piece focuses on the founding of the team, where they are today, and their plans for the future. It highlights the grassroots effort of the team and how they were able to become the team they are tody.
Proposal to Bring MLS to Detroit
This piece of writing explores the idea of bringing an MLS team to the city of Detroit. This in depth analysis dives deep into the current market of Detroit and a marketing strategy attempting to integrate an MLS team into the Motor City. This proposal includes details of a marketing budget and how we plan to spend our money to maximize our reach in the city of Detroit.
Partnership for the Detroit Tigers
This paper takes an in depth analysis of a potential partnership between the Detroit Tigers and Dairy Queen. Statistical data was taken to find a proper fit between the two organizations, and we put together a marketing plan that would be beneficial to both parties involved. Through our analysis we came up with a plan of action to maximize benefits of the Tigers and Dairy Queen.
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